SS25 PROVENCE COLLECTION

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COLLECTION STORY

PROVENCE’25 THE STORY

sketched between lavender fields and the Mediterranean breeze, Provence’25 is a quiet, unisex wardrobe crafted from washed cottons and airy linens. relaxed shoulders, softened volumes and hand-finished details create pieces that feel familiar from the first wear.

the palette is sun-faded: fig-leaf green, oat, stone and deep sea. silhouettes move from late mornings to golden evenings — oversized tees, soft trousers and light layers that drift with the day.

Designed by Mayo Merlet, Jonathan Hayut & Naama Reich

Provence’25 — campaign still